1st Edition

Social Media and Politics in Central and Eastern Europe

ISBN 9780367875015
Published December 12, 2019 by Routledge
208 Pages

USD $47.95

Prices & shipping based on shipping country


Book Description

Social media are increasingly revolutionising the ways in which political communication works, and their importance for engaging citizens in politics and public affairs is well understood by political actors. This book surveys current developments in social media and politics in a range of Central and Eastern European countries, including Ukraine and Russia. It explores the process of adoption of social media by politicians, journalists and civic activists, examines the impact of the different social and cultural backgrounds of the countries studied, and discusses specific political situations, such as the 2012 protests in Moscow and the 2014 EuroMaidan events in Ukraine, where social media played an important role. The book concludes by addressing how the relationship between social media and politics is likely to develop and how it might affect the still relatively new democracies in the region.

Table of Contents


Introduction: social media, politics and democracy in post-transition Central and Eastern Europe

Part I – Political parties, actors and social media

Chapter 1: Who is afraid of the platforms? Adoption of and strategies for use of social media by politicians in the Czech Republic

Chapter 2: The 2014 presidential elections campaign in Romania: connecting with civic-ness on Facebook

Chapter 3: Towards self-mediatization of politics: parliamentarians' use of Facebook and Twitter in Croatia and Hungary

Chapter 4: Personalization of political communication in social media: the 2014 Slovenian national election campaign 

Chapter 5: Professionalization and intentional disengagement: Facebook campaigning in the Bulgarian local elections in 2015

Part II: Social movements, interest and professional groups and social media

Chapter 6: We have been to Bolotnaya: Russian protests, the online public sphere and the discourse of division

Chapter 7: The networked public sphere and Ukrainian journalists

Chapter 8: Branding Poland online: propagating and resisting nation branding on Facebook 

Chapter 9: The dilemmas of social media-enabled civic activism: the case of sexual minorities in Lithuania


View More



Paweł Surowiec is Senior Lecturer in the Faculty of Media and Communication at Bournemouth University, UK.

Václav Štětka is Lecturer in the Department of Social Sciences at Loughborough University, UK.