The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.
Strategic Social Media
Communication Research Measures A Sourcebook
Media Education Assessment Handbook
Text Analysis for the Social Sciences Methods for Drawing Statistical Inferences From Texts and Transcripts
Televised Presidential Debates and Public Policy
Communication Research Measures III A Sourcebook
January 01, 2021
Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical ...
Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
June 09, 2009
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The ...
William G. Christ
May 13, 2016
Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability, ...
Robert O. Blanchard, William G. Christ
August 26, 2016
This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the ...
Carl W. Roberts
April 01, 1997
This book provides descriptions and illustrations of cutting-edge text analysis methods for communication and marketing research; cultural, historical-comparative, and event analysis; curriculum evaluation; psychological diagnosis; language development research; and for any research in which ...
Richard M. Perloff
July 15, 2020
Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and ...
June 30, 2020
Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media ...
June 30, 2020
With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically, ...
Sheree Josephson, James Kelly, Ken Smith
April 22, 2020
This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. ...
Ronald L. Jackson II, Amber L. Johnson, Michael L. Hecht, Sidney A. Ribeau
November 28, 2019
Now in its third edition, this text examines how African Americans personally and culturally define themselves and how that definition informs their communication habits, practices, and norms. This edition includes new chapters that highlight discussions of gender and sexuality, intersectional ...
Elizabeth E. Graham, Joseph P. Mazer
September 30, 2019
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an ...
Jesper Stromback, Spiro Kiousis
August 14, 2019
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political...