1st Edition

Business Economics

ISBN 9781444170450
Published August 19, 2013 by Routledge
488 Pages 109 B/W Illustrations

USD $68.95

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Book Description

The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.

This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas.

Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.

Table of Contents

1. Introduction to Economics for Business  2. Quantitative Analysis for Economists  3. How Markets Work!  4. Costs and Revenues  5. Different Types of Market Structures  6. Business Strategy in an Economic Context  7. Government Regulation and Competition  8. The Wider Role of Government in the Economy  9. Economic Ideas and Policy  10. Economic Indicators  11. The International Economy  12. The Economics of Globalization  13. Money, Banking and Finance  14. Government Fiscal Policy  15. Green Economics  16. Business in the Economy  17. Financial Planning and Investment Appraisal

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Rob Dransfield is Senior Lecturer in Economics and Strand Leader for Business Education at Nottingham Trent University, UK. He is also Tutor for the Financial Times Non-Executive Directors course and has written a number of introductory and international economics books - most recently, Economics for the Caribbean School Certificate (2011, Nelson Thornes).


'This is far more than just another Business Economics text. Dransfield goes straight to the heart of what is important in business today. From globalisation to green economics and from markets to money, the extensive range of topics and user friendly style, ensure that this text will be accessible to all students studying a business economics degree or related discipline.'

James Eden, Senior Lecturer in Economics and Finance, Liverpool John Moores University, UK