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Red Handed                                                                                  March 2001

Investigation launched into free ISP RedHotAnt as more toll-free services appear in the UK

Toll-free access in the UK is dead: long live toll-free access.

That is the confusing message for Internet users as the promised shake-up of British ISPs enters a new phase with a return to the once familiar subscription service - but with a difference. For a decade following the launch of Demon's 'tenner-a-month' service, users expected to pay a relatively small fee for Internet access as well as telephone call costs.

With the emergence of 'free' ISPs, however, the subscription market was thrown into chaos. First of all, companies believed that they could generate enough revenue by simply taking a percentage of the phone costs that users rack up as they surf online. Next, companies believed they could offer toll-free services in return for a monthly or yearly subscription.

One such ISP, RedHotAnt, which charged users £130 for free Internet calls is now under investigation by the police and trading standards following accusations that it was cashing cheques when it knew its service was to fold. Kevin Wall, MD for the company, has issued a statement on the company's web site that 'the authorities will find that we have acted in a moral fashion,' but agrieved subscribers do not necessarily agree - particularly as RedHotAnt had initially said that it would not pay refunds for the withdrawal of the service.

Many companies launched on the promise of free Internet access have hit hard times in Britain in recent months, although others such as Freeserve and AOL have found a renewed lease of life through subscription. Taking advantage of BT's FRIACO (Flat Rate Internet Access Call Origination), such companies guarantee standard operating costs.

Elsewhere, the BT monopoly on broadband access looks likely to continue, as several companies (including WorldCom and Telewest), have cut back on ADSL services.

Previous stories

Broadband in the UK
Hasta la Vista Free AltaVista
Rip-Off Britain?

Relevant sites

RedHotAnt
Freeserve
AOL


© Jason Whittaker 2000-04



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